Research

The Rising Influence of Geofencing in Advertising: Where and How Businesses are Investing

Aug 15, 2024

Geofencing is no longer just a buzzword—it’s becoming a crucial part of digital marketing strategies. The ability to target potential customers within a specific geographical area has opened new doors for businesses, offering precision that traditional marketing can’t match. The State of Geofencing: Who’s Buying and How Much? Recent data from Borrell’s August 2024 survey […]

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Join Our RAM Panels, earn Amazon gift cards

Jul 24, 2024

Are you looking for a simple and rewarding way to make your opinions count? Joining RAM Panels is a great opportunity for you to share your thoughts and insights while earning fantastic rewards. Here’s why you should sign up today! Benefits of Joining RAM Panels As a panelist, you’ll provide an important service by sharing […]

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Results are in: Super Bowl ads results show commercials drive demand

Feb 16, 2024

Had enough numbers for a while?  The most yards for a left-handed tight end in the second quarter when it was snowing? The youngest, the oldest, the most appearances, the highest spread, the highest ticket price….who cares? Maybe the left-handed tight end and his family. Numbers can be confusing, but if you have the right tools […]

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Research vs. Your Gut:  Which will sell more products?

Dec 1, 2023

Have you ever made a decision based on what you feel in your gut?  Most of us have at some time in our lives – and occasionally it works out just fine.  And occasionally it doesn’t. Have you ever made a gut-based marketing decision for your business?  I mean, why wouldn’t you?  You’ve owned your […]

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