Results are in: Super Bowl ads results show commercials drive demand

Feb 16, 2024

Had enough numbers for a while?  The most yards for a left-handed tight end in the second quarter when it was snowing? The youngest, the oldest, the most appearances, the highest spread, the highest ticket price….who cares? Maybe the left-handed tight end and his family. Numbers can be confusing, but if you have the right tools […]


Research vs. Your Gut:  Which will sell more products?

Dec 1, 2023

Have you ever made a decision based on what you feel in your gut?  Most of us have at some time in our lives – and occasionally it works out just fine.  And occasionally it doesn’t. Have you ever made a gut-based marketing decision for your business?  I mean, why wouldn’t you?  You’ve owned your […]

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